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  • Simplified Routines: The trend of "quiet beauty" continue to rise, with women opting for minimal skincare routines that emphasize fewer products with high efficacy. This approach focuses on natural beauty, avoiding elaborate routines in favor of streamlined, effective skincare.

  • Male Grooming Expansion: Beard care continues to be a focal point, with products like beard ols and waxes being essential for those embracing facial hair. At the same time, skincare routines for men are evolving, with a focus on products like serums, face washes and moisturizers.

  • At-Home Skincare Gadgets: Devices like LED masks and microcurrent tools are becoming increasingly popular for their ability to bring clinic-level treatment to your home. These gadgets help with issues like acne, aging, and skin tone.